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平台:在嘈雜世界中脫穎而出

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Category: 書籍

Michael Hyatt,全球頂尖商業部落客之一,提供務實指引,協助您建立並擴展強大的平台。

要在當今市場取得成功,您必須擁有兩項策略資產:一個引人注目的 產品 和一個有意義的 平台。 在這本逐步指南中,Thomas Nelson Publishers 前執行長兼現任董事長 Michael Hyatt,帶領讀者深入社群媒體成功的新世界。他揭示暢銷作家、公眾演說家、企業家、音樂人及其他創作者,如何在擁擠的市場中脫穎而出,贏得客戶。Hyatt 親身實踐,他的部落格名列全球前 800 名,Twitter 追蹤者超過 10 萬人。這個日益壯大的平台,正是他成功寫作、演講與顧問事業的基礎。

《平台》 一書中,Hyatt 不僅教導讀者如何擴大影響力,更傳授如何將影響力變現,建立可持續的職業生涯。關鍵在於:建立一個平台。現在正是史上最簡單、最便宜、也最可行的時機……本書包含:

  • 經過驗證的策略
  • 易於複製的公式
  • 實用技巧

社群媒體科技已徹底改變一切。如今,非名人也能在日益嘈雜的世界中獲得關注——並大獲成功!

Customer Reviews (4.7 / 5 · 18 reviews)

James ★★★★★

I've read a lot of business books that leave you with theory but no next steps, and this one is the opposite. The way Hyatt breaks down building a platform into clear, actionable phases actually made me stop and map out my own strategy before I finished the third chapter.

Miles C. ★★★★★

The advice on building a platform actually feels doable, not like some vague theory. I especially liked the down-to-earth tone and how it breaks down the steps without making you feel overwhelmed. Definitely worth the read if you're trying to get your voice out there.

Ellie G. ★★★★★

I’m usually skeptical of business books, but this one’s so grounded that I’ve already mapped out my next three steps for building my audience. The chapters on leveraging your existing network instead of starting from scratch felt practical, not preachy.